
DATA-LED.
HUMAN-DRIVEN.
RESULTS-FOCUSED.
Marketing leader and creative strategist with almost a decade of experience driving brand growth through data, storytelling, and innovation
Marketing leadership at the intersection of data, creativity, and execution.
I’m a marketing leader and creative strategist with a passion for turning insight into growth. Over the past decade, I’ve led initiatives that range from revitalizing underperforming product categories and building integrated print-and-digital campaigns to developing AI-driven marketing systems that made teams faster, smarter, and more precise.
I’m a hands-on, data-informed leader who thrives at every level of the process. Whether that’s building long-term marketing initiatives, presenting strategy to executives, or adjusting tactics in real time to hit performance goals.
My experience spans brand development, demand generation, and integrated campaigns. But at the core, my approach always starts with people: understanding the customer, the business, and the team. Bringing those perspectives together is how I create strategies that drive measurable impact. I’m motivated by challenge and by the opportunity to help organizations grow revenue, strengthen brands, and inspire teams to do their best work.

Expertise / Capabilities
A multidisciplinary blend of strategy, creativity, and analytics — connecting insight, execution, and measurable growth.
Strategy
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Narrative Development & Messaging Strategy
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Go-To-Market (GTM) Strategy
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Market Research & Consumer Insights
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Brand Development
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Demand Generation & Pipeline Growth
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Integrated Campaign Strategy
Creative
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Creative Direction
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Cross-Channel Content Strategy
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AI-Enhanced Content Creation
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Agency Briefing & Creative Oversight
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Brand Storytelling & Visual Identity
Data & Performance
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Data-Driven Optimization
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Performance Analytics & KPI Development
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Google Analytics / Google Ads / Meta Ads
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Email Marketing & CRM Strategy
Leadership
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Team Leadership & Development
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Cross-Functional Collaboration
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Operational Planning & Execution





